Examlex
________ refers to the tendency of most individuals to experience a mildly positive mood at zero input when nothing in particular is going on.
Simplicity
A principle that emphasizes ease of understanding and absence of complexity in design, decision-making, and communication.
Potential Buyers
Individuals or entities that have shown interest in purchasing a product or service but have not yet made a purchase.
Segments
Distinct groups of potential consumers divided based on various traits like demographics, needs, prioritization, or behavior in the market.
Similarities
Refers to the aspects or characteristics that are alike or comparable between two or more entities.
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