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Other Objective Questions
Indicate by a PRP if the characteristic applies to a sole proprietorship, an SC if it applies to an S corporation, and a PAR if it applies to a partnership, and N if it does not apply to any of the three businesses. A characteristic can apply to more than one entity; write a brief explanation if a characteristic may only apply under certain conditions.
-Distributions from entity are generally tax-free. (Assume the S corporation shareholder has stock basis and partner has partnership or debt basis.)
Geodemographic Segmentation
A marketing technique that clusters potential customers into groups based on geographical location and demographic characteristics.
Lifestyle Segmentation
A marketing approach that divides the market into groups based on consumer lifestyles, behaviors, and preferences.
Macromarketing
Refers to the study of the marketing processes, systems, and impacts at the societal level, often considering the interaction between markets, society, and the environment.
Micromarketing
An extreme form of segmentation that tailors a product or service to suit an individual customer’s wants or needs; also called one-to-one marketing.
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