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Which of the following statements about the relationship between economic costs and accounting costs is true?
Edward L. Bernays
Considered the father of public relations, he was an influential American consultant known for pioneering techniques in propaganda and corporate PR.
PR Campaigns
Strategic initiatives or efforts designed by public relations professionals to manage the spread of information between an organization and the public to achieve specific goals.
Modern Public Relations
The contemporary practice of managing and disseminating information between an organization and its publics, utilizing digital platforms and strategies alongside traditional media.
Page Principles
A set of guidelines established by Arthur W. Page that outline the best practices for effective corporate public relations.
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