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Productivity Is a Measure of

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Productivity is a measure of


Definitions:

SBU

Strategic Business Unit; a subunit within a larger organization that operates with its own mission, objectives, and market focus, separate from other business units.

SBUs

Organizational units within larger corporations, each responsible for its own market segment and bottom-line objectives, functioning with their strategies and objectives.

Question Marks

Products in a business portfolio that have high growth potential but low market share, often requiring significant investment to grow.

Stars

In the context of the Boston Consulting Group (BCG) matrix, products or business units that have a high market share in a fast-growing industry and are considered to be potential market leaders.

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