The Gate Control Theory Attempts to Explain How

question 18

Multiple Choice

The gate control theory attempts to explain how:

• A) certain nerve cells in the brain respond to specific features of sensory stimuli.
• B) the perception of touch is related to the specific nerve endings that are activated.
• C) the nervous system blocks or allows pain signals to pass to the brain.
• D) None of these are explanations.

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Definitions:

Need-satisfaction Presentation

A sales approach that focuses on identifying and meeting the specific needs of a potential customer.

Stimulus-response Presentation

A technique in marketing and psychology where a stimulus is presented to elicit a specific response from the target audience.

Need-satisfaction Format

A sales approach focused on identifying and fulfilling the needs and desires of potential customers.

Suggestive Selling

A sales technique where the seller recommends additional products or services to the buyer.