Which of the Following Served as a Guide on the Lewis

question 166

Multiple Choice

Which of the following served as a guide on the Lewis and Clark expedition?

• A) Patrick Gass
• B) Zebulon Pike
• C) Sacagawea
• D) York

---

Definitions:

Psychographic Segmentation

A marketing strategy that divides potential customers into segments based on their personality traits, values, attitudes, interests, or lifestyles.

Income

The financial gain earned from work, investments, business operations, or other sources, typically measured over a specific time period.

Lifestyle

The interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture.

Demographic Segmentation

The division of a market into segments based on variables such as age, gender, income, education, and family size to better target marketing efforts.