Why Were Devout Puritans in a Perpetual State of Anxiety

question 50

Multiple Choice

Why were devout Puritans in a perpetual state of anxiety?

• A) They never knew with absolute certainty whether they were of the saved or of the damned.
• B) They constantly worried about whether God wanted them to tithe.
• C) They could never know whether they had done enough good deeds for God to consider them candidates for heaven.
• D) They lived in constant fear that they had not shown enough tolerance toward others.

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Definitions:

Emotional Appeal

Aims to satisfy consumers’ emotional desires rather than their utilitarian needs.

Utilitarian Needs

Basic or functional needs that consumers seek to fulfill through the acquisition and use of products and services, typically focused on practical benefits rather than emotional satisfaction.

Persuasive Advertising

Communication used to motivate consumers to take action.

Push Strategy

Designed to increase demand by motivating sellers—wholesalers, distributors, or salespeople—to highlight the product, rather than the products of competitors, and thereby push the product onto consumers.