The "Lipstick Effect" Refers to

question 54

Multiple Choice

The "lipstick effect" refers to

• A) the application of more lipstick at different times during the ovulatory cycle.
• B) how cosmetic marketing often heightens insecurity about one's appearance.
• C) the tendency for women to spend more money on cosmetics during bad economic times.
• D) men who pay more attention to superficial beauty.

---

Definitions:

E-Signature

An electronic sound, symbol, or process attached to, or logically associated with, a record and executed or adopted by a person with the intent to sign the record, according to the Uniform Electronic Transactions Act.

Electronic Sound

Audio signals generated, transmitted, or recorded by electronic devices.

Trade Name

A term that is used to indicate part or all of a business's name and that is directly related to the business's reputation and goodwill. Trade names are protected under common law (and under trademark law if the business’s name is the same as its trademark).

Business's Name

The official, legally registered name under which a company operates and conducts its business.