Dr Pennington Is Conducting an Experiment in Which She Alters

question 64

Multiple Choice

Dr. Pennington is conducting an experiment in which she alters, or manipulates, one variable to see if it causes an effect or a change in a second variable. In this study, the second variable that is being observed is called a(n) __________ variable.

• A) independent
• B) dependent
• C) manipulated
• D) treatment

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Definitions:

Intermediaries

Businesses or individuals that act as a link between the producer of goods and services and the consumer or buyer.

Digital Marketing Channels

Online platforms and mediums used by businesses to promote their products and services to consumers, including social media, email, search engines, and websites.

Organizational Buyers

These are entities such as businesses, governments, and institutions that purchase goods and services for use in their own operations, for resale, or for manufacturing other products.

Electronic Exchange

A digital marketplace where buyers and sellers trade goods, services, or securities via electronic systems.