In Order to Boost Sales of Its Tablets,Zip Communications Paid

question 68

Multiple Choice

In order to boost sales of its tablets,Zip Communications paid several people to write artificial positive testimonials about its products.What is the best criticism of Zip's decision?

• A) It selectively misquoted information.
• B) It failed to protect customer information.
• C) It engaged in flogging.
• D) It violated a copyright.

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Definitions:

Advertise

Advertising involves the use of messages to educate or persuade a target audience to purchase a product, subscribe to a service, or adopt a viewpoint.

Differentiate

To identify or establish the differences between two or more things, or to create unique offerings in a market.

Monopolistically Competitive

A market structure in which many companies sell products that are similar but not identical, allowing for competition based on quality, price, and brand.

Differentiated Product

A product that is distinct from other similar products based on qualities like design, quality, or features, often achieved through branding and marketing.