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In order to generate interest about the company's publications, the Media Manager of Gordon Books started a personal blog where she posed as an avid reader and amateur literary critic and reviewed the company's books favourably. She also invited readers to buy the books, discuss them online, and send in their reviews. Which of the following is the best criticism of the manager's action?
Tax Rate
The percentage at which income or financial transactions are taxed by a government.
Cash Inflows
Money received by a business from its various activities, like sale of goods, services, or obtaining a loan.
Cash Outflows
The movement of money out of a business as expenditures, payments, or investments, which reduce the company's cash balance.
Profitability Index
A calculation that measures the profitability of an investment, determined by dividing the present value of future cash flows by the initial investment cost.
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