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How Can Businesses Adopt an Audience-Centric Approach to Their Communications

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How can businesses adopt an audience-centric approach to their communications?


Definitions:

Aversion Therapy

A form of psychological treatment where the patient is exposed to a stimulus while simultaneously being subjected to some form of discomfort, aimed at reducing unwanted or harmful behaviors.

Electric Shocks

A sudden discharge of electricity through a part of the body, used in some experimental settings to study pain, learning, and behavior.

Sexual Attraction

The feeling of being attracted to someone in a way that is erotic or sexual in nature.

Systematic Desensitization

A therapy technique used to reduce phobia or anxiety through gradual exposure to the feared object or situation.

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