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In preparing flexible budgets,the costs that remain constant in total are _______________ costs.Those costs that change in total are _______________ costs.
Answers can appear in any order.
People
In a marketing context, refers to the customers, employees, management, and other stakeholders involved in a business's operations and success.
Marketing Mix
The set of controllable marketing variables that a company uses to influence consumer response, traditionally categorized as product, price, place, and promotion.
Competitors' Products
Goods or services offered by rivals in the same market that compete for the same customer base or market share as one's own products.
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