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Jeremy Writes Articles on Personal Finance for a Local Paper

question 14

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Jeremy writes articles on personal finance for a local paper. He often needs to simplify financial concepts and reduce them to everyday terms to reach his audience. In order to structure his articles, he starts with a key question from the audience's perspective and works back toward the message. Each answer generates new questions until he can identify the information that needs to be in the article. His method of working is known as ________.


Definitions:

Cultural

Pertaining to the ideas, customs, social behaviors, and artifacts of society that are passed down from generation to generation.

Moral

Principles or standards concerning the distinction between right and wrong or good and bad behavior.

Social Brain

The concept that the human brain has evolved to effectively manage social interactions and relationships.

Evolution

The process by which different kinds of living organisms are thought to have developed and diversified from earlier forms during the history of the earth.

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