Brad Wants to Set Up a Catering Business from His

question 7

Essay

Brad wants to set up a catering business from his home.He needs to publicize his business and build his credibility with potential customers.Explain how Brad can build his credibility with the help of concrete examples.

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Definitions:

GICs

Guaranteed Investment Certificates, a type of Canadian investment that offers a guaranteed rate of return over a fixed period of time.

Compounded Annually

Interest on an investment calculated once a year, taking into account both the initial principal and the interest from previous periods.

Maturity Value

The amount payable to an investor at the end of a bond's term or at the time of maturity, including both the principal and interest.

Income Yield

A financial ratio that shows how much a company pays out in dividends each year relative to its stock price.