Examlex
Information storage databases:
Multiple Identities
The concept that a brand or individual can embody various personas or roles within different contexts or to different audiences.
Wicked Problems
Complex issues that are difficult to define and solve because of incomplete, contradictory, and changing requirements.
Obvious Solutions
Solutions that are straightforward or easily understood, often the first ones considered in problem-solving.
Disrupting Brand Position
The act of altering the established market position of a brand, often through innovative strategies, to create a new marketplace perception.
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