Examlex
Input devices include:
Planning Phase
The initial stage in a project or process where objectives are set, strategies are developed, and tasks are allocated to achieve specific goals.
Market-Product Grids
Analytical tools used to explore the potential of different market segments in relation to a range of products.
Marketing Mix Actions
Strategies and tactics adopted in varying the four Ps (Product, Place, Price, Promotion) to meet customer needs and reach marketing objectives.
SWOT Analysis
SWOT Analysis is a strategic planning tool used to identify and understand the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.
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