Issues Management and Crisis Management Are Processes in Corporate Public

question 12

Multiple Choice

Issues management and crisis management are processes in corporate public policy.

• A)planning
• B)evaluative
• C)defensive
• D)offensive

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Definitions:

Direct Marketing

A form of advertising where companies communicate directly with consumers through mail, email, text messages, and other online platforms, without intermediary media.

Promotional Alternative

Different methods or channels marketers use to advertise a product or service, aiming to increase visibility and demand.

Direct Communication

A method of interaction where messages are conveyed directly between parties without the use of intermediaries.

Individualized Communications

Customized messages aimed at catering to the interests or needs of individual recipients.