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Graphically, the ______________ is the point at which the cost line intercepts the cost (vertical) axis.
Existing Products
Items or goods that are currently available on the market and have been previously introduced to consumers.
Product Development
The complete process of bringing a new product to market, from the initial idea through design and manufacturing.
Successfully Marketed Products
Products that have met or surpassed the expectations in sales, target market penetration, customer satisfaction, and profitability metrics.
Differentiation
Distinguishing the offerings of an organization in a way that the customer perceives as adding value.
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