Which of the Following Is True About the Use of Emotional

question 29

Multiple Choice

Which of the following is true about the use of emotional and logical appeals in persuasive messages?

• A) A good persuasive business message should rely solely on logical appeals.
• B) All persuasive appeals are either purely logical or purely emotional.
• C) The use of emotional appeals in marketing and sales messages is unethical.
• D) Most persuasive business messages rely more on logic.

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Definitions:

Freud's View

Sigmund Freud's perspective, particularly within psychoanalytic theory, emphasizing unconscious motives, conflicts, and childhood experiences in influencing behavior and mental processes.

Guilt

A sense of accountability or regret for any misdeed, criminal act, or wrongdoing, actual or perceived.

Anger

A strong feeling of annoyance, displeasure, or hostility usually triggered by perceived wrong or injustice.

Ego Ideal

Part of the psychoanalytic theory of the mind representing an individual's ideal self and the standards by which they measure their conduct.