Which of the Following Is True About the Use of Emotional

question 29

Multiple Choice

Which of the following is true about the use of emotional and logical appeals in persuasive messages?

• A) A good persuasive business message should rely solely on logical appeals.
• B) All persuasive appeals are either purely logical or purely emotional.
• C) The use of emotional appeals in marketing and sales messages is unethical.
• D) Most persuasive business messages rely more on logic.

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Definitions:

Malicious Defamation

The act of making false statements about another person with the intent to harm their reputation.

Commercial Speech

Presentation made in the name of an organization or person with the goal of generating income.

Corporate Political Speech

refers to the expression by corporations about political matters or candidates, often protected under the First Amendment in the United States.

Obscenity

Material that depicts sexual conduct in a way that is considered offensive by community standards, lacking serious artistic, political, or scientific value.