Which of the Following Is True About Maintaining High Ethical

question 82

Multiple Choice

Which of the following is true about maintaining high ethical and legal standards when developing persuasive business,marketing,and sales messages?

• A) A money-back guarantee or letters from satisfied customers can be used as the sole evidence to a claim.
• B) If you claim that your food product lowers cholesterol, for example, you must have scientific evidence to support that claim.
• C) Thankfully, for Internet-based marketers, there are no regulations for unsolicited email.
• D) Trying to attract buyers by advertising a product that you don't intend to sell, and then trying to sell them another product is legal but not ethical.

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Definitions:

Present Value

The current worth of a future sum of money or stream of cash flows, given a specified rate of return.

Interest Rate

The percentage at which interest is paid by a borrower for the use of money they borrow from a lender.

Exploitation

The act of treating someone unfairly in order to benefit from their work or the use of resources without just compensation.

Karl Marx

A 19th-century philosopher, economist, and sociologist best known for his critique of capitalism and the development of Marxist theory.