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A(n) ________ leader is an enthusiastic,self-confident person whose personality and actions influence people to behave in certain ways.
Product
Any item or service offered by a firm that meets a need or desire of consumers.
Private-Label Brands
Brands developed and marketed by a retailer and available only from that retailer; also called store brands.
Big-Box Stores
Large retail establishments that offer a wide variety of merchandise under one roof, typically at lower prices.
Costco
A multinational corporation that operates a chain of membership-only warehouse clubs, known for offering bulk retail products at low prices.
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