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Awareness
The level of consumer recognition and knowledge of a product, brand, or issue.
Informing
The act of providing essential information or knowledge about products, services, or processes to consumers or stakeholders, typically to guide decision-making.
Hierarchy of Effects
A model in marketing that outlines the sequential steps customers go through in the process of purchasing a product, from awareness to action.
Fourth Stage
In the context of product life cycle, this refers to the decline stage, where sales decrease and a product may be phased out.
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