Examlex
The ISO 9000 standards
Entry Modes
Strategies or methodologies that businesses employ to enter new markets or start operations in different countries, including joint ventures, franchising, and direct exports.
Penetrate
To enter or make a way into a market, sector, or area, often facing barriers or competition.
Foreign Market
Markets outside of a company's home country where it conducts or seeks to conduct business.
Primary Value Chain
The sequence of activities an organization undertakes to develop, produce, and sell its products or services, generating value for customers.
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