Examlex
The Du Pont model measures ROI as it is affected by
Electronic Media
Media that use electronics or electromechanical energy for the end-user (audience) to access the content, including radio, television, and the internet.
Printed Version
The printed version refers to documents, books, or any material that has been published in a physical format, as opposed to digital or electronic formats.
Business Message
Information or a key point communicated within a business context, intended to inform, persuade, or instruct employees, customers, or stakeholders.
Electronic Medium
A form of communication that uses electronic technology to transmit information.
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