Which of the Following Variables Is Associated with the "Less

question 46

Multiple Choice

Which of the following variables is associated with the "less than or equal to" constraints?

• A)yes yes
• B)yes no
• C)no yes
• D)no no

Understand the significance of measuring engagement and achieving brand success via social media.

Recognize the concept of opportunity cost in the context of social media strategy and its impact on resource allocation.

Understand various social media marketing impact measurement models.

Identify the components and calculations involved in the return on investment (ROI) for social media campaigns.

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Definitions:

Response Shaping

A process of shaping behaviour by gradual approximations of what is expected. For example, a child who is intellectual disability and may be unable to get dressed independently can be taught the process gradually by being rewarded for putting on one item at a time until he or she is eventually able to handle the entire task.

Exposure

A therapeutic technique used in behavioral therapy to treat anxiety disorders that involves the exposure to the feared object or context without any danger in order to overcome their anxiety.

Exposure Therapy

Any therapeutic procedure that repeatedly confronts the person with a stimulus that typically elicits an undesirable behaviour or an unwanted emotional response until the behaviour or response no longer occurs.

Systematic Desensitization

A therapeutic technique whereby patients imagine the lowest feared stimuli and combine this image with a relaxation response. Patients gradually work their way up the fear hierarchy so that they can learn to handle increasingly disturbing stimuli.