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Determine the effect of the following transactions on the identified financial statement components and ratios. Code your answers as follows:
A: If the transaction results in an increase in the financial statement component or ratio.
B: If the transaction results in a decrease in the financial statement component or ratio.
C. If the transaction does not affect the financial statement component or ratio.
Transaction 1: A company issued common stock at a price in excess of par value.
Revenues_____
Assets_____
Stockholders' equity_____
Return on assets ratio_____
Transaction 2: A company recorded depreciation expense at year-end.
Net income_____
Assets_____
Stockholders' equity_____
Asset turnover ratio_____
Relationship Marketing
A marketing strategy aimed at fostering long-term, engaging relationships with customers to build brand loyalty and repeat business.
Publix Supermarkets
A large American supermarket chain headquartered in Florida, known for its wide selection of groceries and superior customer service.
The Little Clinic
A healthcare provider located within retail stores, offering convenient access to basic medical services and minor treatments.
Relationship Marketing
focuses on building long-term relationships with customers, emphasizing customer retention and satisfaction over mere sales transactions.
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