Madrid Company Has Provided the Following Data (Ignore Income Taxes)

question 68

Multiple Choice

Madrid Company has provided the following data (ignore income taxes) : 2014 revenues were $77,500.
2014 net income was $33,900.
Dividends declared and paid during 2014 totaled $5,700.
Total assets at December 31, 2014 were $217,000.
Total stockholders' equity at December 31, 2014 was $123,000.
Retained earnings at December 31, 2014 were $83,000.
Which of the following is correct?

• A) 2014 expenses were $37,900.
• B) Total liabilities at December 31, 2014 were $11,000.
• C)Retained earnings increased $28,200 during 2014.
• D)Common stock at December 31, 2014 was $206,000.

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Definitions:

Loyalty Segmentation

The process of dividing a customer base into groups based on their loyalty to the brand or company, often used to tailor marketing efforts and rewards.

Benefit Segmentation

A marketing strategy where the market is divided into segments based on the different benefits consumers seek from the product.

Loyalty Segmentation

The process of dividing a customer base into groups based on their loyalty and purchasing behavior to tailor marketing strategies more effectively.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, often summarized as product, price, place, and promotion.