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ACME, Inc. operates in a market structure in which there are many other firms that find it easy to enter or exit. ACME is operating in ________ market.
Exploratory Innovation
Risk taking, radical thinking, and experimentation.
Exploitative Innovation
The enhancement and reuse of existing products and processes.
Idea Generation
The approach of crafting, refining, and broadcasting original concepts or solutions.
Innovation Process
the sequence of activities by which a new idea is generated, developed, and brought to the market.
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