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Fact 13.5.1
Cascade Springs Inc. is a natural monopoly that bottles water from a spring high in the Rocky Mountains. The total fixed cost it incurs is $80,000, and its marginal cost is 10 cents a bottle. The demand curve for Cascade Springs bottled water is shown in the following figure:
Figure 13.5.1
-Refer to Figure 13.5.1. Suppose the firm is regulated by the government that imposes marginal cost pricing. The price of a bottle of water is
Fundamental Attribution Error
The tendency to overemphasize personality traits and underestimate situational factors when explaining others' behaviors.
Availability Heuristic
A cognitive rule of thumb that says that the perceived probability of an event or the importance assigned to it is based on its availability in memory.
Augmenting Principle
A principle in attribution theory suggesting that if an event occurs despite the presence of strong opposing forces, we should attribute the event to the actions of the agent.
Self-Fulfilling Prophecy
A prediction that directly or indirectly causes itself to become true due to positive feedback between belief and behavior.
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