Use the Table Below to Answer the Following Questions

question 103

Multiple Choice

Use the table below to answer the following questions.
Table 3.1.1

-Refer to Table 3.1.1.In 2012,the relative price of cola in terms of tea is

• A)1.00.
• B)1.20.
• C)0.83.
• D)1.25.
• E)unknown without more information.

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Definitions:

Benefits

Nonfinancial forms of compensation provided to employees, such as pension plans, health insurance, paid vacation and holidays, and the like.

Customer Satisfaction

A measure of how products and services supplied by a company meet or surpass customer expectations, often considered a key indicator of consumer purchase intentions and loyalty.

Marketing Concept

The philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.

Market Orientation

A business philosophy where the focus is on identifying and meeting the needs and desires of customers through the product mix.