Statements About "What Ought to Be" Are Called

question 165

Multiple Choice

Statements about "what ought to be" are called

• A)positive statements.
• B)normative statements.
• C)economic statements.
• D)scientific statements.
• E)hypotheses.

---

Definitions:

Wasted Coverage

Advertising or marketing effort that reaches an audience not interested in the product, resulting in inefficient spending.

Personal Selling

A sales approach involving direct interaction between a salesperson and a potential customer, usually aimed at persuading the customer to make a purchase.

Sales Promotion

Marketing activities designed to stimulate immediate purchases through incentives like discounts, samples, or special events.

Ethical Issue

A situation or problem that requires an individual or organization to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).