Examlex
Bonds with a face value of $100, 000 that are issued for $102, 400 have a stated interest rate
Weber's Law
A principle in psychology that states the smallest change in a stimulus that can be detected is a constant proportion of the stimulus level.
Guerilla Marketing
An unconventional marketing strategy intended to get maximum results from minimal resources by creating engaging, surprising interactions.
Stealth Marketing
Marketing activities that aim to advertise products to people without them realizing they are being marketed to.
Unconventional
Not based on or conforming to what is generally done or believed.
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