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Production sheet calculations include
Competitive Intelligence
The act of gathering and analyzing information about competitors' strategies, strengths, and weaknesses to improve business decision-making.
Sales Era
A historical phase in marketing focused on aggressive sales techniques to push products, without much emphasis on customer needs or satisfaction.
Production Era
A period in the history of marketing thought and practice, characterized by a focus on production capabilities and efficiencies rather than on understanding the wants and needs of consumers.
Consumerism Era
A period marked by an increase in the consumption of goods and services by individuals, often driven by increased advertising and economic growth.
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