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________ is the fastest growing segment of the ethnic market.
Subjective Evaluation
The process of judging or assessing something based on personal feelings, tastes, or opinions rather than objective criteria.
Sentiment
A complex combination of feelings and opinions as a response to a situation, person, or object.
Affect
A term used in psychology to describe the experience of feeling or emotion.
Emotion
A complex psychological state that involves an experiential, physiological, and behavioral response to a personally significant matter.
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