The Ultimate Responsibility and Authority of Running a Hotel Rests

question 40

Multiple Choice

The ultimate responsibility and authority of running a hotel rests with

• A)the front office manager
• B)the general manager
• C)the regional vice president
• D)the executive committee

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Definitions:

Production Center

A facility or area dedicated to manufacturing or producing goods, often focused on efficiency, output, and meeting organizational production goals.

Marketing Mix

A set of actions, or tactics, that a company uses to promote its brand or product in the market, often summed up by the four Ps: product, price, place, and promotion.

GIS Technology

Geographic Information Systems Technology, a tool used for mapping and analyzing features and events on earth using spatial and geographic data.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, often summarized as product, price, place, and promotion.