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Large meetings with some form of exposition or trade show included are called
Segment Rationalization Test
A method of evaluating the viability and profitability of different market segments to determine where to focus marketing and product development efforts.
Relevance Test
An assessment to determine the applicability or importance of information, data, or research findings to a specific context or decision-making process.
SWOT Analysis
An assessment tool used to identify Strengths, Weaknesses, Opportunities, and Threats related to a business or project.
Strategic Management
The ongoing planning, monitoring, analysis, and assessment of all that is necessary for an organization to meet its goals and objectives, focusing on long-term strategic direction.
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