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Accounting information serves a management function when it is used by:
Primary Data
Data collected directly for a specific research purpose, through surveys, interviews, experiments, etc.
Current Research Question
The primary inquiry guiding an ongoing research project or study.
Syndicated Research
Research conducted and funded by a market research firm but then sold on a multi-client basis.
Market Research
The process of gathering, analyzing, and interpreting information about a market, including information about potential customers and competitors.
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