Examlex
Amortization is the process of allocating the cost of natural resources to expense over the period in which the resource produces revenue.
Brand Extension
The strategy of using an existing brand name to launch a new or modified product in a different category.
Brand Awareness
How well consumers know and perceive the specific characteristics or brand image of a certain type of merchandise or service.
Brand Dilution
The weakening of a brand's power or value due to overextension, mismanagement, or negative associations, resulting in diminished brand equity.
Brand Extension
A strategy where a firm uses an existing brand name to introduce a new product or service category to the market.
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