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The segmented markets theory can explain
Instrumentality
The likelihood that something good (or bad) will come from an increase in effort.
Expectancy Theory
A motivation theory stating that an individual's motivation is related to their expectation of a reward and the attractiveness of that reward.
Manifest Needs Theory
A psychological theory that focuses on observable needs that motivate an individual to perform certain behaviors.
Behavior Modification
The process of changing behavior because of a reward or lack of a reward.
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