Examlex
One factor contributing to the decline in cost advantages that banks once had is the
Serial Position Effect
A cognitive phenomenon where items at the beginning and end of a list are more likely to be remembered than those in the middle.
Effortful Processing
The active process of trying to remember, learn, or understand something, which requires attention and deliberate effort.
Effective Encoding
The process of converting information into a form that allows it to be stored in our memory.
Amygdala
A key structure within the brain associated with processing emotions, including fear and pleasure.
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