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If the First National Bank has a gap equal to a negative $30 million,then a 5 percentage point increase in interest rates will cause profits to
Innovation
The process of creating new ideas, products, or methods, which bring about significant improvements or competitive advantage.
Product-Development
The process of bringing a new product or service to the market, from the initial idea through design, development, testing, and launch.
Number of Ideas
The quantity of concepts or proposals generated during brainstorming sessions or through creative processes, often a metric in innovation and design thinking.
Long-Range Marketing Plans
Strategic planning documents that outline a company's marketing objectives and strategies for a period of several years.
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