Explain Social Presence Theory and Social Information Theory and Explain

question 21

Essay

Explain social presence theory and social information theory and explain which one you feel is the most valid. Be sure to give examples from your own experience.

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Definitions:

Cooperative Advertising

A cost-sharing arrangement between manufacturers and retailers to cover the cost of advertising the manufacturer's products.

National Advertising

Advertising campaigns that are spread across a country, targeting a national audience, often used by brands to reach a large consumer base.

Point-Of-Purchase Displays

Promotional or marketing materials placed at the point of purchase to attract customers and encourage immediate buying.

Countertop Literature

Promotional or informational printed materials designed to be displayed on counters or tables, often in retail or service environments.