Which of the Following Scenarios Represents an Example of a Physical

question 17

Multiple Choice

Which of the following scenarios represents an example of a physical listening barrier?

• A) Jeanine's excitement for her date on Saturday keeps her from focusing on the message.
• B) Julio refuses to listen to Sven because Sven has a thick accent.
• C) Lorelai can barely hear over the hum of the air-conditioning unit above her.
• D) Horatio listens to only the part of the message that interests him.

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Definitions:

Cognitive Dissonance

A psychological phenomenon where an individual experiences discomfort due to holding conflicting beliefs or values, often leading to an alteration in one of the beliefs or behaviors.

Consumer Decision-Making Process

The stages a consumer goes through before purchasing a product, including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Values

Fundamental beliefs or standards that guide behavior and decision-making, reflecting what is important to an individual or organization.

Opinion Leaders

Individuals who exert an unequal amount of influence on the decisions of others because they are considered knowledgeable about particular products.