Noticing, Reading, and Listening to Numerous Advertisements for the Car

question 10

Multiple Choice

Noticing, reading, and listening to numerous advertisements for the car you just bought is an example of _______.

• A) selective attention
• B) selective exposure
• C) proximity
• D) resemblance

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Definitions:

Fleeting

Something that happens for a very short time; brief or transient.

Encoded

The process by which information is transformed into a format that can be stored and used in memory.

Explicit Memory

Memory of facts and experiences that one can consciously know and “declare.” (Also called declarative memory.)

Iconic Memory

A type of visual sensory memory that holds a brief photographic image of a scene that has just been observed, for a very short period.