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Industry Wide Markets
Markets that span across an entire industry, affecting all organizations within that industry.
Low-Cost
Describes products or services offered at a price lower than the market average to attract cost-sensitive consumers.
Differentiation
Relates to distinguishing or creating differences between products, services, or organizational entities to create a competitive advantage.
Strategic Choice
Refers to the decisions that determine the direction of an organization's long-term goals and the means to achieve them.
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