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Studies have shown the ideology of judges
Cognitive Dissonance
the psychological discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.
Alternative Evaluation
The process by which consumers compare different products or brands to make purchasing decisions.
Problem Recognition
The initial stage in the consumer decision-making process, where the consumer identifies a need or problem that requires resolution.
Information Search
The process by which consumers seek out and review information about products, services, or brands to make informed purchasing decisions.
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