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Postpurchase Behavior
Postpurchase behavior involves the actions and reactions of consumers after buying and using a product, including levels of satisfaction, potential for repeat purchases, and the expression of feedback or complaints.
Actual Customers
Individuals who have made a purchase from a business, distinguishing them from potential customers who have not yet made a purchase.
Compensatory Consumers
Consumers who make purchasing decisions by weighing the strengths and weaknesses of different options.
Maslow's Hierarchy
A psychological theory proposed by Abraham Maslow, outlining a five-tier model of human needs, from basic (physiological) to higher needs (self-actualization).
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