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What is theoretical integration?
General Merchandise Stores
Retail establishments that sell a wide variety of goods across different categories, including clothing, household items, and groceries.
Wide Range
A broad variety of options or products available in a specific category, offering extensive selection to consumers.
Scrambled Merchandising
A retailing practice where stores carry a wide variety of product lines, often unrelated, to attract a broader customer base.
Hypermarkets
Large retail stores that combine a supermarket and a department store, offering a wide range of food and non-food items under one roof.
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